MAGAZINE A

Issue 12, March 2026

"There is something quietly radical about a hair care brand that asks you to slow down. MULTIPLY doesn't arrive with promises of overnight transformation or shelves full of steps. It arrives with a single question: what does your hair actually need?

The answer, it turns out, is less than you think — and more intentional than most of us have been.

MULTIPLY is an absolute gem. In a market saturated with excess, it is one of the rare brands that has built its entire philosophy around subtraction. The formulas are precise, the rituals are personal, and the results speak in the quiet language of consistency. This is not hair care as performance. It is hair care as practice."

Originally published in Magazine A, March 2026. All rights reserved. Reproduced with permission.